Ads of the Day: Bizarre Celebrity Endorsement Edition
Apple Music have produced a follow up to their “Distractingly good” campaign video “Taylor Swift vs. Treadmill” with “Drake vs. Bench Press.” In the former, both Swifties and non-Swifties alike got a giggle out of seeing Swift face-plant herself while vigorously singing along to a Drake song on a treadmill. In this new answering coda, we find Drake in a similar predicament, left crushed on the weight bench after getting a little too into a rendition of Swift’s Bad Blood without a spotter on hand to save him.
Of course there’s only one thought on everyone’s mind following the very publicised Drake/Riri split – Please god don’t let this be some kind of Swake/Drift anticipatory move. The world isn’t ready for that, at least I couldn’t cope. 2016 has been drama filled enough without that on our hands. In terms of the ad itself, I quite enjoyed the Swift offering but wasn’t mad on this update. The original was light-hearted and unexpected, and in keeping with Swift’s kooky, ‘All American Girl’ image; whereas the Drake version feels a little forced and lacks that cathartic moment of (both literal and figurative) impact that we got with the smack of Swift hitting the deck.
Next up, is quite possibly the weirdest celebrity endorsement I’ve ever seen, entitled; "Shame or Glory". I don’t want to ruin it beforehand with too many details, but suffice to say you are in for some strange flashbacks if you are a Game of Thrones fan. Check it out below:
Where to begin? Probably with the fact that I find it pretty hard to swallow that SodaStream give two shits about the environment. It’s merely a convenient popular mission that happens to fall in line with their business model, and I think they are hard pushed trying to convince anyone otherwise. Their celebrity endorsement selection is equally baffling; why would a skull crushing hulk from fictional olden times be a credible advocate for going green? Similarly, trying to pawn off iconography positively steeped in connotations of sexual repression isn’t going to cut it for me. Shame Nun doesn’t give a fiddler’s fart about your carbon footprint. All she cares about is where you wrongfully may or may not be putting your willy. Can’t say it didn’t make me laugh though. It did, but mainly for the sheer WTFery of it all.
