

Update: What am I up to?
If you're checking out my blog, you've probably noted that I haven't updated in a while but this isn't to say I haven't been doing...


Ads of the Day: Bizarre Celebrity Endorsement Edition
Apple Music have produced a follow up to their “Distractingly good” campaign video “Taylor Swift vs. Treadmill” with “Drake vs. Bench...


Ads of the Day: Santa Forgets and Cup Noodle
Another Christmas ad today, but this one is a lot bleaker and comes with a heap of humility. Definitely not a story that any child, or...


Ads of the day: Irish Rugby and Honest Finding Dory
I have to say I was very impressed with Ireland’s video bid to host the 2023 Rugby World Cup, released yesterday. The copy is evocative,...


Ads of the day: Nutella and Waitrose
Don’t get me wrong, I am all for content marketing; I love the idea of creating and consistently putting out relevant messages that aim...